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12 Best SEO Tools to Use in 2022
Table of Contents
There’s always a little mystery behind how Google evaluates a website for SERPs (search engine results page). But in the last decade, experts and professionals have figured out some of the equation. Thanks to these SEO experts, enough information is out there to help you rank your pages on your own. And just when you’ve figured it out — Google might update its algorithms, and you’ll have to rethink your SEO strategy. Luckily, the best SEO tools can help.
It’s not easy or possible to completely master search engine optimization. But search engine optimization tools are an excellent tool to help you keep those rankings high on Google.
Looking for the best SEO tool?
We’ve got you covered with this list of the best SEO tools to check out in 2022. Let’s take a look!
Comparison between the various best SEO Tools available in the Market
With so many tools and software at your disposal, it can be difficult to decide on the best one. The truth is, the choice is entirely yours and fully dependent on your needs and preference. Add your budget to the list of criteria, too. That said, we’ve put together a quick SEO tools comparison table to make it easier to see all the information at a glance.
|Tool||Most Affordable Plan||Best Features||Free Trial Available|
|Ahrefs||Lite Monthly: $99/mo Yearly: $83/mo||Best all around SEO and keyword tracking, critical issue alerts for your SEO strategy, helps you learn more about your competitors’ backlink strategies||Yes|
|SEMRush||Pro Monthly: $119.95/mo Yearly: $99.95/mo||Detailed keyword analysis, competitor strategy information, keyword magic too, SEO strategy recommendations||Yes|
|Moz Pro||Standard Monthly: $99/mo Yearly: $79/mo||Audit your own website, receive actionable SEO insights, track site ranking over 100s or 1000s of keywords, 1-on-1 walkthrough, 24-hour support||Yes|
|KWFinder||Basic Monthly: $49/mo Yearly: $29.90/mo||Find long-tail keywords and get insights about them, local keyword research, competitor keyword insights||Yes|
|Ubersuggest||Individual Monthly Monthly: $29/mo Lifetime purchase: $290||Robust keyword research tools, site audit, traffic analyzer||Yes/Free tier|
|Woorank||Pro Monthly: $79.99/mo Yearly: $53.25/mo||Marketing checklist, mobile and social media data analysis, SEO analysis||Yes|
|Majestic||Lite Monthly: $49.99/mo Yearly: $41.67/mo||Bulk backlink checker, site explorer, find the best keywords with its keyword tool||No|
|SpyFu||Basic Monthly: $39/mo Yearly: $33/mo||Competitor keyword analysis, Pay-Per-Click/SEO/keyword research tools||Yes|
|BuzzStream||Starter $24/mo||Lead finder, find contact information, find out whether an influencer is already attached to a campaign||Yes|
|ScreamingFrog||£149 per year (~$185 per year)||Super fast SEO website audits, informs you of SEO errors and duplicate content, find out areas of improvement||Yes/Free tier|
|AnswerThePublic||Up to 3 users Monthly: $99/mo Yearly: $79/mo||Hide results and branches you don’t want, monitor keyword trends, see keyword searches in real time||Yes/Free tier|
|GrowthBar||Standard Monthly: $48/mo Yearly: $29/mo||Facebook ads feature, AI writing, AI blog post ideas, AI outlines||Yes|
Many experts agree that Ahrefs firmly holds the position of the best SEO tool. However, it’s not the cheapest one on this list, coming in at $99 per month ($83 per month if paid annually). If you’d like a robust tool that won’t break the bank, you might consider Ubersuggest or Majestic.
Other notable tools include GrowthBar for those looking to plan or improve their content strategies and BuzzStream to find influencers and their contact information.
What Are SEO Tools?
SEO was first developed to improve web accessibility. It followed HTML4 guidelines and helped make a website’s content and purpose more easily identifiable.
Meaning? Pages had to have unique titles that appropriately reflected their contents and headings that identified other relevant information. These titles, headings, and other on-page signals improve user experience and show search engines the content of a page.
People loved it. Why? Because they began to realize SEO could help them rank higher on the SERPs, resulting in more free and organic traffic.
Nowadays, Google still considers these on-page cues. However, it now looks at more information (off-page, meaning not on-page SEO).
Search engine optimization software was developed to help users manage their SEO — both on-page and off-page. They also help to establish, maintain, and track your strategies. While there are tons of free SEO tools, many more robust apps and software have fees.
Why Use SEO Tools?
You can certainly do all of your SEO trackings and reporting on your own. However, it’s not always worth all the time and energy. Search engine optimization tools make your life easier, saving you from tedious data analysis and keyword research, which takes hours, if not days.
SEO tools also offer site audits to review your current SEO strategy, showing you strong and weak areas. Companies love using SEO audits to examine metrics and compare with their competitors.
Beyond those perks, SEO also helps you assess and manage multiple websites’ SEO strategies and performance reports on the fly. Of course, SEO tool reports are usually less prone to human error than ones you generate yourself.
Bottom line? SEO tools help you save time and effort and help you manage your search engine optimization strategies.
Why do SEO Tools Help Businesses Grow?
These days, digital marketing is a crucial part of a business's growth strategy and success. A positive online presence boosts a brand’s image and brings plenty of organic, converting traffic.
But it’s not enough to build a website.
These days, each website has to vie for a slice of the traffic pie — and one of the best ways to do that is SEO. Here’s how SEO and SEO tools can help:
- Brings traffic to your website, increasing your visibility and online presence
- Builds your brand’s authority and credibility
- Boosts lead generation and sales
- Provides long-lasting results that you can continue to build upon long term
Remember, SEO doesn’t have the same impact unless your website is user-friendly. Your landing page should always offer a good user experience to keep visitors and customers coming back.
Ready to find the best search engine ranking software? Let’s dive into our list.
Best SEO Tools
If you’ve spent time researching SEO software, you’ve probably seen Ahrefs on many lists of the top 10 search engine optimization tools (or however many tools the articles list). As it stands, Ahrefs is one of the best — it’s a massive website crawler only second-largest to Google.
Many experts use and recommend Ahrefs, thanks to its well-designed site auditing feature. The site audits highlight areas of your website and SEO strategy that need improvement, so you can tackle them and rank.
Ahrefs can also help you determine a backlinking strategy by showing competitors’ backlinks. Its Site Explorer feature also shows your competitors’ search traffic and their highest-traffic pages.
One of the best things about Ahrefs is it can help you plan, maintain, and track your SEO strategies. For example, this tool helps you learn what people have been Googling, easily gauging potential search traffic you’ll get from a topic. It also allows you to estimate how difficult it is to rank for any keyword so you can decide whether to attempt a keyword or look for another one that might be more feasible.
- Lite: $99 per month paid monthly/$83 per month paid yearly
- Standard: $199 per month paid monthly/$166 per month paid yearly
- Advanced: $399 per month paid monthly/$333 per month paid yearly
- Enterprise starts at $999
What We Liked:
- Free trial available
- Extensively well-documented with tutorials and user support
- Plenty of advanced tools for the more knowledgeable
- One of the best and largest tools available today
SEMRush is an excellent tool for digital marketing. It boasts a comprehensive array of tools to help you get detailed reports of your keyword analyses and summaries of domains under your purview. SEMRush will show you recommendations for content optimization so you can boost organic traffic.
Like Ahrefs, SEMRush allows you to view your metrics against the competition. For starters, you can compare how you’re ranking on SERPs. You also get traffic analytics to help determine your competitors’ main web traffic sources. Checking “traffic sources comparison” gives you an overview of several competitors’ digital marketing channels all at once. You can also compare your backlinks to other sites.
Through the years, SEMRush has continued to add more tools to load up your arsenal such as tools for agencies, a white-glove split-testing service (SplitSignal) for PR agencies, a traffic-boosting tool, and a writer marketplace for your content.
- Pro: $119.50 per month paid monthly/$99.95 per month paid yearly
- Guru: $229.95 per month paid monthly/$191.62 per month paid yearly
- Business: $449.95 per month paid monthly/$374.95 per month paid yearly
What We Liked
- Lets you form your own strategies by analyzing your competitors’ metrics
- Robust, informative, and easy-to-use dashboard
- Various tools
- Free trial available
3. Moz Pro
Moz Pro is a solid candidate for the best SEO platform thanks to its variety of tools to increase rankings, traffic, and online visibility through SERPs. Key tools have given Moz Pro its reputation, such as the Moz Pro spider, which allows you to audit your website. The audit checks for possible issues, highlights them, then presents recommendations. These recommendations can help you correct the issues, which can help you rank higher.
Moz Pro also has a keyword research tool to help you find keywords and keyword combos to target. A backlink analysis tool gives you insights and metrics such as estimated domain authority and link anchor texts.
Each Moz Pro plan comes with 24-hour support and a one-on-one walkthrough.
- Standard: $99 per month paid monthly/$79 per month paid yearly
- Medium: $179 per month paid monthly/$143 per month paid yearly
- Large: $299 per month paid monthly/$239 per month paid yearly
- Premium: $599 per month paid monthly/$479 per month paid yearly
What We Liked:
- Supportive community
- Robust tools
- Provides actionable insights to help you adjust your strategies
- Free trial available
Many would call KWFinder the best search engine ranking tool, at least when it comes to keywords. KWFinder helps you find excellent long-tail keywords with less competition, making it easier to rank higher for them. You can also find plenty of keyword ideas to help you come up with your content strategy.
But KWFinder has other tools as well. For example, you can run analyses on backlinks as well as SERPs. KWFinder’s rank tracking tool helps you figure out your ranking while tracking your progress based on one metric.
- Mangools Basic: $49 per month paid monthly/$29.90 per month paid yearly
- Mangools Premium: $69 per month paid monthly/$39.90 per month paid yearly
- Mangools Agency: $129 per month paid monthly/$79.90 per month paid yearly
What We Liked:
- Affordable keyword research tool
- Detailed keyword suggestions
- Rank tracking with key metrics
- Excellent keyword search
- Free trial available
Acquired by Neil Patel in 2017, Ubersuggest has continued to establish its position as one of the best keyword SEO tools on the market. It helps users identify keywords for content strategies. For example, the Keyword Ideas feature allows users to find related, question-style, preposition, and comparison keywords.
Ubersuggest also has many other features, including a traffic analyzer, site audit, backlinks feature, and more.
- Individual: $29 per month paid monthly/$290 one-time purchase
- Business: $49 per month paid monthly/$490 one-time purchase
- Enterprise/Agency: $99 per month paid monthly/$990 one-time purchase
What We Liked:
- Lifetime plans
- Free plans recently updated
- Incredible for KW and content ideas
Woorank offers several features to help you improve your content and SEO strategy. With free and paid options, Woorank can help you track and report marketing data, including competitor data.
Woorank is excellent for marketers as it can help reveal areas of improvement and opportunity. There is even a marketing checklist to help you along and mobile and social media data to give you more insight.
- Pro: $79.99 per month paid monthly/$53.25 per month paid yearly
- Premium: $199.99 per month paid monthly/$133.25 per month paid yearly
- Custom plans for enterprise
What We Liked:
- Decent free trial
- Excellent choice for marketers
- Has mobile and social media data
Since being created in 2011, Majestic has become one of the best tools to date. Majestic has plenty of extremely useful features, such as The Majestic Million, a list that allows you to see the top million sites on the internet. It also has Site Explorer, which lets you see your backlinks and an overview of your websites. Majestic also provides keyword tools and tracking.
- Lite: $49.99 per month paid monthly/$41.67 per month paid yearly
- Pro: $99.99 per month paid monthly/$83.33 per month paid yearly
- API: $399.99 per month paid monthly/$333.33 per month paid yearly
What We Liked:
- Provides a huge amount of data
- Plenty of features to help you manage your SEO
- Excellent data analyses
SpyFu is an excellent SEO tool for identifying keywords and search terms on Google AdWords. In other words? You can “spy” on competitors’ strategies and keywords.
- Basic: $39 per month paid monthly/$33 per month paid yearly
- Professional: $79 per month paid monthly/$58 per month paid yearly
- Team: $299 per month paid monthly/$199 per year paid yearly
What We Liked:
- Easy to use
- Affordably priced
- Excellent features for competitor strategy research
Backlinking is an excellent strategy to rank higher on the SERPs. However, the process is almost like cold calling. Thankfully, BuzzStream can help along the way.
BuzzStream helps you identify outreach candidates such as influencers and authorities relevant to your website. It also helps you identify backlink candidates likely to be receptive to requests, and whether influencers you want to reach are already wrapped up in a campaign. The best part? If you don’t know where to find someone’s contact info, BuzzStream can also help.
- Starter: $24 per month paid monthly
- Growth: $124 per month paid monthly
- Profesional: $299 per month paid monthly
- Custom: contact BuzzStream for pricing
What We Liked:
- Great for marketing campaigns
- Helps you find contact information
- Comes with outreach templates and some follow-up messages
ScreamingFrog is mostly a website crawler that examines URLs for SEO issues. The best part about ScreamingFrog is that it does it fast. As in, super fast. Even for large websites with lots of pages. Many SEO experts enjoy ScreamingFrog for its time-saving benefits.
ScreamingFrog also offers other features. For example, it informs you if you have duplicate content, bad redirections, fixable errors, and areas to improve for your link-building strategies.
- Free plan (500 crawls)
- Paid plan: £149 per year or $185.70 exchanged (as of writing)
- Discounts for multiple licenses
- [5-9] £139 per license per year
- [10-19] £129 per license per year
- [20+] £119 per license per year
What We Liked:
- Great crawling features
- Used even by industry leaders
AnswerThePublic doesn’t offer the same features as more traditional SEO tools. However, it’s still an excellent choice to help you establish your website's keyword and content strategies. AnswerThePublic works by listening to data from search engines. Then, when you search your keyword, it will provide you with questions and phrases that people have been searching revolving around your keyword. AnswerThePublic makes it a breeze to put together blog and content ideas, so this could be an excellent place to go if you're stumped.
AnswerThePublic can also monitor trends for keywords, see searches in real time, and give you updates about your keywords.
All plans have unlimited searches.
- Free plan (availability subject to AnswerThePublic’s traffic)
- Monthly: $99 per month
- Yearly: $79 per month
- Expert: $199 per month
What We Liked:
- Free tool available, but you are limited by AnswerThePublic’s current traffic levels.
- You can hide any branches and suggestions you don’t want.
- Many use cases, including SEO, consumer research, and content marketing.
Rather than a typical SEO software or tool, GrowthBar is a browser extension for Google Chrome. It helps you with keyword research, SEO rank tracking, and competition analysis directly from SERPs. You can assess competitors’ strategies and performance through keywords, growth channels, backlinks, and successful ads.
GrowthBar also helps you identify keywords with the most traffic and hands you a list of the best and most authoritative websites backlinking to your own. You can see your keyword difficulty scores to see how much trouble you’d get from trying to rank for a specific keyword.
Beyond the usual SEO features, GrowthBar goes further by allowing you to work with Facebook ads if you so wish. The best part? It not only gives you content ideas — it can help you with content creation. This tool offers AI blog outlines, as well as a blog idea generator!
Five-Day Free Trial & Seven-Day Money Back Guarantee
- Standard: $48 per month paid monthly/$29 per month paid yearly
- Pro: $129 per month paid monthly/$79 per month paid yearly
- Agency: $299 per month paid monthly/$199 per month paid yearly
What We Liked:
- Many unique features in one place
- Support with content ideas and creation
- AI SEO content-writing service
SEO Experts Worth Checking Out
Sometimes, following SEO experts can help you learn more about the subject. It can also help you learn about new Google and SEO developments as they happen. If you’re looking for a few experts to follow, consider the ones below:
1. Neil Patel
Not only is Neil Patel a NY Times Best-Selling Author, but he also co-founded many massively successful businesses like Hello Bar and Crazy Egg, to name a few. Right now, you may know him most from the fact that he owns Ubersuggest, one of the best SEO tools listed above. However, Patel is a man of many distinctions, including but not limited to:
- Recognized by The WSJ (Wall Street Journal) as one of the web’s top influencers
- Top ten online marketers according to Forbes
- Former President Obama called him one of the best 100 entrepreneurs under 30 years old.
Neil Patel is now a contributing columnist for several publications and writes for QuickSprout (his blog).
Learn more about Neil Patel here.
2. Joost De Valk
If you have ever heard of the WordPress (and now Shopify) plugin Yoast SEO, you’ve probably already heard of Joost De Valk. De Valk founded Yoast and continues to advise the product’s team on various aspects of the business, though he has now taken a step back from running it actively.
Joost, a prolific internet entrepreneur, web developer, and digital marketer, continues to post about SEO-related subjects.
This list of the best SEO tools can help take your website(s) to another level. However, no matter how helpful these tools can be, they don’t diminish the effort necessary to ensure your content and website are of excellent quality. Pairing a good content and SEO strategy might just be the best way to bring more traffic to your websites, so make sure your pages and their contents can make a good impression on visitors!
Looking for SEO support without the price tag? Check Out Our List of Free SEO Tools
Frequently Asked Questions
1. Which SEO Tool is Best?
The best SEO tool software depends on your needs. If you need to do keyword research, try UberSuggest or KWFinder. On the other hand, SEMRush is one of the best tools for digital marketing. If you want to create content, GrowthBar might be worth looking into. And finally, Ahrefs is among the best all-around.
2. Are SEO Tools Worth It?
Some people say that free plans are enough, while others recommend paid tools without fail. The right SEO tools for your needs, free or paid, are worth it if they support your SEO and content strategies.
3. What is Better than Ahrefs?
Ubersuggest is competitive with Ahrefs, thanks to its solid features. Ubersuggest used to be completely free but now has paid plans, though Neil Patel recently buffed up the free plan to give it more functionality. Even though Ubersuggest has paid plans, they’re quite affordable in comparison. The affordability is especially great if you’re newer to SEO and are still looking to learn and grow. Although Ubersuggest is not as feature-rich as Ahrefs, its price point and value are ideal for many marketers.
4. Is SEO worth it for small businesses?
Search engine optimization is one of the most critical aspects of marketing in the digital age. Small businesses can benefit significantly from using SEO to boost their online presence and help improve their brand's authority, credibility, and trustworthiness. Appearing near the top of search result pages brings plenty of traffic and potential conversions for online or brick-and-mortar businesses. An investment in SEO software tools can help small businesses grow.