Email marketing isn’t just about sending emails; it's about making connections and sparking conversations that matter. That's why some emails make you click while others end up in the trash.
Creating messages that are so compelling that recipients can't wait to open is an art that's honed by knowledge and practice. And the best way to acquire this knowledge is through an email marketing course.
But with the numerous marketing courses available, how do you find the right one without feeling like you're looking for a needle in a digital haystack?
We've done the legwork and researched the best email marketing courses so you don't have to. Our list includes both free and paid options that are packed with actionable insights to elevate your email marketing strategy.
Important Statistics About Email Marketing
Before we get to our list of top email marketing courses, let’s first look at the impact of email marketing on businesses.
Email continues to be a powerhouse in digital marketing, and the stats backs this up:
- The average return on investment (ROI) for email marketing is 3,800%. This means you get a return of $38 for every $1 you invest.
- The market value of email marketing was $7.5 billion in 2020 and is projected to exceed $12 billion by the end of 2024.
- 81% of professionals from small and medium-sized businesses use email marketing to enhance customer retention and acquisition.
When it comes to marketing channels, email reigns supreme. According to Litmus, 41% of marketers recognize email as their most effective communication channel. It’s even more effective than social media marketing (16%) and paid ads (16%).
These stats show how email marketing can benefit any business that wants to enhance its marketing strategy and achieve substantial growth.
How We Made Our Picks for the Best Email Marketing Courses
We searched through the Internet to compile a comprehensive list of both free and paid courses. But how did we choose the best ones?
We based our selection on the following criteria:
- Company credibility: We chose courses offered by the most trustworthy brands in digital marketing.
- Instructor expertise: We focused on courses taught by experienced email marketing professionals.
- Content quality: We looked for courses that provide comprehensive, up-to-date information. We also considered those that cover a broad range of email marketing topics, from basics to advanced strategies.
- Student feedback: We considered real student testimonials and course ratings to gauge the quality of each course.
- Immediate applicability: Similar to how we recommend building projects when learning Python, we want to be able to use what we learn right away.
Comparison Table
Here’s a quick overview of the best email marketing courses to take in 2024:
|
Course Provider |
Pricing |
Pros |
|
Sender Academy |
Free |
|
|
HubSpot Academy |
Free |
|
|
Simplilearn Advanced Email Marketing course |
Free |
|
|
Wishpond Email Marketing Masterclass |
Free |
|
|
Mailchimp Academy |
Free for Mailchimp & Co members |
|
|
DigitalMarketer Email Marketing Mastery |
$495 |
|
|
Udacity Email Marketing Course |
$249 per month |
|
|
SkillShare Email Marketing Essentials |
$19 per month after 7 days free |
|
Best Free Email Marketing Courses
You know we love to share resources at Hackr.io. Just like we did with our evaluation of the best Python courses of the year, let's explore the top email marketing courses that offer you digital marketing skills for free so you can create an effective email strategy for your business.
1. Sender Academy
Sender Academy’s email marketing course equips you with the knowledge to excel in digital marketing across any industry. The course is taught by experienced professionals. As a result, it offers practical insights and technical skills that enhance your marketing campaigns using Sender's email tool.
The topics covered include:
- Effective strategies to grow your email list;
- Strategies to supercharge your email marketing efforts;
- Technical setup for seamless email and SMS campaigns;
- Tips for creating professional-looking emails that engage your audience;
- Secrets for crafting compelling, high-converting copy.
The course continuously updates its curriculum to cover new topics in email marketing, such as customer re-engagement strategies. This way, you can remain at the forefront of industry trends.
Once you complete the course, you receive a certificate that validates your expertise and boosts your professional standing.
Pros:
- Direct application of skills within Sender’s tool;
- Industry-relevant content;
- Certification upon completion.
Cons:
- There are currently a limited number of advanced-level courses available, but this will change in the future.
2. HubSpot Academy
HubSpot Academy’s email marketing courses are crafted for small business owners, marketers, and individuals who want to elevate their email marketing skills. The course has nine lessons, with a total of 28 videos, nine quizzes, and slightly above three hours of content.
The topics covered include:
- Personalization and automation strategies to tailor your emails for maximum engagement;
- Creating compelling email content and an eye-catching call-to-action (CTA) that drive conversions;
- Analyzing campaign metrics and conducting A/B tests for optimized results.
You can complete the course at your own pace and take the final exam to earn a globally recognized certificate.
Pros:
- The course is available in five languages;
- It covers basic to advanced email marketing tactics.
Cons:
- You must pass the exam to receive certification.
3. Simplilearn Advanced Email Marketing Course
Simplilearn's free 5-hour Email Marketing Certification Course is tailored for beginners that want to master email marketing from the ground up. The video-based training helps you explore strategies that can elevate your email campaigns through engaging content and expert guidance.
The topics covered include:
- Email marketing fundamentals;
- List building techniques like lead magnets and opt-ins;
- How to plan and execute effective campaigns;
- How to craft attention-grabbing subject lines;
- How to write emails that motivate readers to act;
- How to simplify your marketing with automation tools;
- How to design pages that convert visitors effectively;
- How to measure your success to improve future campaigns.
After completing the course, you receive a certificate that enhances your resume. However, access to the course is limited to 90 days, so you may need to schedule your time well to complete the course.
Pros:
- Gain valuable digital marketing skills for free;
- Enhance your professional credentials with a certificate.
Cons:
- The course access is restricted to 90 days;
- Primarily for beginners, so it may not be suitable for advanced learners.
4. Wishpond Email Marketing Masterclass
Wishpond's Email Marketing Masterclass is a short course designed for beginners. This free 30-minute tutorial, taught by Victoria Taylor, a seasoned marketer from Wishpond, helps beginners understand the basics of email marketing.
The topics covered include:
- How to launch effective campaigns;
- Common email marketing mistakes;
- How to master the art of funnel creation;
- Strategies for growing your email list;
- How to optimize your campaigns through A/B testing.
You can easily enroll in the course by creating a Wishpond account. This gives you access to additional resources like user guides and other courses. However, you don't get a certificate once you complete the course.
Pros:
- Free and beginner-friendly;
- Includes interactive elements like videos, forums, and downloadable content.
Cons:
- No certification provided;
- Limited to basic concepts, which may not be suitable for advanced email marketers.
5. Mailchimp Academy
Mailchimp Academy offers a comprehensive email marketing course designed for freelancers and agencies that want to grow their marketing skills. However, it's available exclusively to members of Mailchimp & Co.
The topics covered include:
- Email marketing introduction and basics;
- Mailchimp setup, management, and audience organization;
- Tutorials on Mailchimp features;
- Mailchimp integrations;
- Best subject lines;
- Email marketing analytics.
The course allows you to engage with the content and advance through the modules at your own pace. Once you complete the course, you get a certificate that shows your proficiency in the subjects covered.
Pros:
- Earn multiple certifications;
- Learn at your own pace, picking up where you left off.
Cons:
- Access limited to Mailchimp & Co members.
Best Paid Email Marketing Courses
Paid courses typically offer personalized feedback that helps you to further advance your email marketing skills and maximize your return on investment. Let's look at three of the best-paid email marketing courses.
1. DigitalMarketer Email Marketing Mastery
DigitalMarketer's Email Marketing Course empowers you with advanced strategies that help you excel as an email marketing specialist. Guided by digital marketing masters and industry pioneers like Ryan Deiss and Richard Lindner, you benefit from their proven strategies and first-hand experiences.
The topics covered include:
- Developing successful email campaigns;
- Analyzing key metrics for effectiveness;
- Mastering email marketing tools and techniques;
- Advanced email strategies that help you craft compelling campaigns that convert.
Once you complete the course, you receive a Credential Badge and a signed Certificate from DigitalMarketer.
Pricing: $495
Pros:
- Direct instruction from industry leaders;
- Actionable, fluff-free content that respects your time;
- Official certification that enhances your professional credibility.
Cons:
- It may be challenging for beginners with basic email marketing knowledge;
- It may be expensive for some people.
2. Udacity Email Marketing Course
Udacity's Email Marketing Online Training Course equips you with the skills to effectively market your business through email. The course is structured into seven detailed lessons that culminate in a final project where you can apply what you've learned in real-world scenarios.
The projects simulate real-world challenges for practical experience, and expert reviewers offer constructive feedback to refine your skills.
The topics covered include:
- Introduction to email marketing;
- Email list generation;
- Email list management;
- Creating effective email campaigns;
- Email planning;
- Measuring results;
- Marketing with email;
- Careers in email marketing.
After completing the course, you receive a certificate that you can showcase in your website, LinkedIn profile, or other platforms.
Pricing: $249 per month
Pros:
- Comprehensive coverage of email marketing essentials;
- Hands-on projects based on practical situations;
- Constructive feedback from reviewers on project submissions.
Cons:
- The cost may be a barrier for some people.
3. SkillShare Email Marketing Essentials
SkillShare's Email Marketing Essentials course is designed to enhance your email marketing skills. In just 30 minutes, the course dives deep into the crucial elements that help you craft impactful emails.
The topics covered include:
- How to best present your product in emails;
- The foundational concepts of email marketing;
- Developing a consistent voice that resonates with your audience;
- Elements of an email that makes it engaging;
- Writing content that captivates and converts;
- Different types of emails for various purposes.
You can access the course for seven days free with a SkillShare account. After seven days, you pay $19 per month to explore other digital marketing courses to further your skills.
It’s important to note that you won't get a certificate after completing the course.
Pricing: Free for 7 days, then $19 per month.
Pros:
- Concise and comprehensive course that's perfect for those already familiar with email marketing basics.
Cons:
- Lacks certification, which might be a drawback for those seeking formal qualification.
Are Certificates in Email Marketing Worth It?
Absolutely, and you should consider earning one.
An email marketing course can significantly enhance your skill set and career prospects. When you invest in a course, you gain in-depth knowledge of best practices, strategies, and tools that help you craft effective email campaigns.
You also learn email marketing topics that involve hands-on projects and real-world scenarios, which provide you with tangible skills and experience. You can apply these immediately in your current role or use them to pivot to a new position within digital marketing.
Benefits of Email Marketing Courses
Here are the key benefits of taking an email marketing course:
Comprehensive Skill Development
Email marketing courses cover important topics like:
- Crafting compelling content;
- Designing effective campaigns to boost email engagement;
- Email deliverability so your messages don’t land in spam folders;
- Detailed analytics for data driven decision making;
- Segmenting new and existing customers;
- Automating marketing emails.
This broad skill set enhances your marketing proficiency and gives you the knowledge you need to make your email marketing strategies more effective.
Improved Campaign Performance
By applying the tips you learn in email courses, you can significantly improve key performance indicators such as open rates, click-through rates, and conversions.
In addition, learning about A/B testing, analytics, and measuring performance can enable you to make data-driven decisions to optimize your campaigns.
Networking Opportunities
During your certification course, you’ll connect with peers, instructors, and possibly even guest speakers who are industry leaders. These connections can be invaluable as you navigate your career path. They may lead to opportunities that might not be available otherwise.
Keeping Up With Industry Trends
The digital marketing landscape constantly evolves. Courses help you stay updated with the latest trends, technologies, and regulatory changes (like privacy laws and spam regulations). That way, your strategies remain current and effective.
Frequently Asked Questions
Is email marketing the same as email copywriting?
No, they're not the same.
Email marketing covers the whole process of crafting, sending, and managing email campaigns that engage your audience and drive business goals.
In contrast, email copywriting focuses on creating compelling content within the emails. It’s about writing persuasive text that grabs attention, builds interest, and drives action.
What skills do you need to be an email marketing specialist?
To excel as an email marketing specialist, you need a mix of analytical and creative skills. You should be an excellent copywriter to craft messages that resonate with your audience. In addition, you need to know how to analyze data so you can interpret campaign results and make informed decisions.
Moreover, you need to have basic design skills to create visually appealing emails. You should also understand various regulations so you can run email marketing campaigns that comply with legal standards and best practices.
How long will it take to learn email marketing?
The time it takes to understand email marketing can vary based on your current expertise and dedication. If you’re starting from scratch, you could grasp the basics in a few months with consistent study and practice.
However, you may need up to a year of focused learning and real-world experience to become proficient. Remember, email marketing is dynamic, so you must continue learning and adapting.
Conclusion
Choosing the right email marketing course can set you on a path to making a real impact. So, whether you opt for a free course to dip your toes into the email world or invest in a comprehensive paid program to elevate your skills, the options are there for you to explore.
Remember, mastering email marketing doesn't have to be a solo trek. These courses offer guidance and expertise that ensures you're never flying blind. So, seize this opportunity to grow your email marketing skills and create campaigns that resonate with your audience.
